The Acura Precision EV concept will be the company’s first electric vehicle
In a mid-size SUV built upon General Motors’ Ultium battery platform, Japanese luxury automaker Acura has showcased their Acura Precision EV concept that’s scheduled to arrive in 2024. Acura is attempting to attract new customers with their new crossover that foreshadows the brand’s transition to electric vehicles from the Honda division.
Displayed at this year’s Monterey Car Week and to the invited guests at an event in New York City, the Acura Precision EV concept has a streamlined exterior and reinterprets the company’s distinctive design elements. As part of the automaker’s future electric vision from its Design Studio in Los Angeles, the company will construct the EV SUV on the platform it co-developed with GM and intends to use it for a number of other EV models.
“This is the first look at our design direction to an electrified future,” says Acura’s Executive Creative Director Dave Marek. “Moving as a performance brand in the era of electrification, how do you communicate performance detailing when you don’t have the traditional enablers like quad exhausts, etc.?”
The new theatrical lighting on the Acura Precision EV concept illuminates the Pentagon grille of Acura. It’ll also have unique “Particle Glitch” lighting on its 23-inch wheels along with the front and back facias. As for the interior, it’s been modeled after a Formula 1 race car’s cockpit. It has an altered steering wheel, a low driving posture, and excellent performance sightlines.
“The Acura Precision EV Concept is a design study that will shape the direction of future Acura products in the electrified era including our first all-electric SUV in 2024,” said Assistant Vice President of Acura National Sales, Emile Korkor. “We are committed to delivering Precision Crafted Performance in every facet of the Acura client experience which includes a powerful and very exciting direction for the next generation of electrified Acura models.”
Made from environmentally friendly and sustainable materials, the interior is holstered with distinctive details such as marbled recycled plastic and 100% biomass leather. The secondary controls for the steering wheel are created with dimensional green cast acrylic and recycled aluminum. Milled FSC certified wood offers warmth and a sense of connection to nature, while being sourced from eco friendly managed forests.
Two drive modes, Instinctive Drive mode and Spiritual Lounge mode, are featured. With racing styled digital gauges, red ambient lighting, and pipe lighting, Instinctive Drive mode emphasizes the enjoyment of performance driving. In order to help the driver unwind and recharge, Spiritual Lounge mode retracts the steering wheel and changes the interior of the vehicle into a pleasant and more relaxing environment with tranquil scents and “under water” animated projections.