We’re to expect a six percent decrease for the Ford Mustang Mach-E EV
The news of the Ford Mustang Mach-E EV price cut coincidentally arrives after the announcement of Tesla decreasing the price of their EVs by 20 percent. According to an article from The Verge, the price of the Mustang Mach-E will be lowering by 5.85 percent. While some models are seeing an almost $6,000 reduction, others are only seeing a $600–$900 decrease.
“We are responding to changes in the marketplace,” said Marin Gjaja, chief customer officer for Ford’s Model E division. “We want to stay competitive in the marketplace.”
Last summer, the American automaker increased the price of the Ford Mustang Mach-E EV. Earlier in August, trims of the Ford flagship EV hiked up to $10,000 as a result of issues of the supply-chain and rising cost of materials. Gjaja has denied that the new price drops are due to keep the Mach-E models competitive with Tesla’s Model Y, but his statement is as clear as day.
As of this writing, the Ford Mustang Mach-E EV is the third-highest-selling electric vehicle in the United States, following the Tesla Model 3 and Model Y.
“We have a different product, we have different customers,” Gjaja continued. “We try to have an offering that we think is better than Tesla’s and then we try to price accordingly to what we think is appropriate in the market.”
Ford also declared price reductions and that they will increase Mach-E production capacity. The company hopes to produce 130,000 vehicles North American and Europe in 2023, which is nearly doubling their prior target of 78,000, due to the addition of new machinery and greater space in its manufacturing.
If you were already in the market for the Ford flagship EV, there’s no better time than now.