The 4th generation Cowboy 4 ST electric bike is lustrous
Belgian startup Cowboy has introduced their Cowboy 4 ST electric bike at the perfect time. With last year’s Cowboy 4 model winning the product design category of the Red Dot Best of the Best 2021, the Brussels-based company is seriously on a roll.
The Cowboy 4 ST electric bike provides a pure riding experience down to its most fundamental components. Its frame is simple and clean, the integrated lights are powered by the detachable battery, and a carbon belt takes the place of the usual chain. There are also no gears or wiring. Manufacturer Flex in Hungary assembles the build, which is made primarily of custom parts sans the SunRace hydraulic disc brakes, the Selle Royal saddle, and a Gates belt drive.
For those wondering, the “ST” in the name stands for “step-through”. The Cowboy 4 ST electric bike does not have a toptube, so it’s very simple to saddle up this bad boy. According to the company, “The C4 ST is optimized to suit riders 160–190cm in height (about 5-foot-3 to 6-foot-3) whereas the C4 best accommodates riders 170–195cm tall (5-foot-7 to almost 6-foot-5).” This makes it much better for riders of all sizes.
This latest model has also gained performance improvements to last year’s model with more motor torque and a brand new “integrated cockpit” with Quadlock-mounting to wirelessly charge a phone. 45Nm is the maximum torque, which is 50% greater than the 30Nm of the previous model. Pedal assistance is available up to 20 mph with the revised 250W rear-hub motor.
For just under $3,000, the 4 ST seems to be an awesome value. It’s important to note that Cowboy has recently attracted a lot of venture capital. The company just secured an extra $80 million in capital to support its global growth, bringing its total funding raised since their founding in 2017 to over $120 million. Hopefully this will eventually bring over-the-air upgrades to Cowboy’s product line.